Nigerians on social media have expressed their displeasure over Blac Chyna’s upcoming bleaching cream sales in Lagos.
The 30-year-old American influencer is billed to kick off her first Nigerian visit on Nov. 24 with a pool party in Abuja and pop-up sales of her latest bleaching cream collection in Lagos on Nov. 25.
Chyna recently took to her Instagram @blacchyna endorsing the “Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream’ which is a collaboration between her and skin whitening advocate, Dencia.
Equipped with a Swarovski-crystal studded jar, the cream is said to increase “moisture for a brighter beautiful comfortable feel” according Whitenicious official Instagram page @whitenicious.
The cream will be available for 90, 000 Naira a bottle and is further described by the company as the key to “less discoloration and unevenness while SPF protection minimizes future damage.”
Following the announcement on her Instagram page @blacchyna, Nigerians took to social media to condemn the business move seeing `colorisn and bleaching” was already an issue in the country.
NAN reports that amidst the debate, some Nigerians noted that the move provides an opportunity to address rampant bullying of dark skinned people and the growing market for bleaching creams.
@Chocolatsteh tweeted, “Instead of making threads about Blac Chyna what we should be focusing on is the root of the problem which is evidently colourism and white supremacy.
“Skin whitening cream is horrible. This should not be advertised and she is choosing Africa for a reason. Shameful.”
(NAN)
